Meridian Analytics has published findings from a twelve-month study conducted with sixty-two enterprise clients, claiming that their probabilistic attribution engine — built on a fine-tuned open-source foundational model — outperforms traditional algorithmic attribution methods by thirty-one per cent on conversion accuracy. The results have attracted both significant interest and pointed scepticism.
MarTech
Salesforce's Einstein Platform Reaches 500,000 Enterprise Deployments
Three years after its generative AI pivot, the CRM giant reports a milestone that cements its positi…