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OpenAI Announces $200B Valuation Round   •   EU AI Act Compliance Deadline Extended to 2027   •   Google DeepMind Releases Gemini Ultra 3.0   •   Y Combinator S26 Batch: 60% of Startups Are AI-Native   •   MarTech Consolidation: Salesforce Acquires MadTech Pioneer   •   LLM Token Costs Drop 80% Year-Over-Year   •   Meta Llama 4 Released Under Permissive Commercial Licence   •   Anthropic's Claude Achieves New Benchmarks on Reasoning Tasks   •   Venture Capital Flows to AI Infrastructure Exceed $4B in Q2   •   Adobe GenStudio Reaches 500,000 Enterprise Users   •   OpenAI Announces $200B Valuation Round   •   EU AI Act Compliance Deadline Extended to 2027   •   Google DeepMind Releases Gemini Ultra 3.0   •   Y Combinator S26 Batch: 60% of Startups Are AI-Native   •   MarTech Consolidation: Salesforce Acquires MadTech Pioneer   •   LLM Token Costs Drop 80% Year-Over-Year   •   Meta Llama 4 Released Under Permissive Commercial Licence   •   Anthropic's Claude Achieves New Benchmarks on Reasoning Tasks   •   Venture Capital Flows to AI Infrastructure Exceed $4B in Q2   •   Adobe GenStudio Reaches 500,000 Enterprise Users
Est. MMXXV — Independent Digital PressSaturday, 23 August 2026Vol. I — No. 187
MarTech • Startups • LLMs • Digital Strategyterekhindigital.comMorning Edition

Terekhin Digital Media

Rigorous Journalism at the Frontier of Digital Commerce & Machine Intelligence

Saturday, 23 August 2026Issue No. 187
MarTech

The CDP Is Dead. Long Live the CDP.

The customer data platform category has been simultaneously declared obsolete by its critics and absorbed into every major marketing platform — a contradiction that contains an important truth about how software categories evolve.

By M. Richardson19 August 2026

The customer data platform, as a distinct software category with a distinct vendor ecosystem, is in the late stages of a familiar enterprise software trajectory: the functionality it pioneered is being absorbed by the platforms it was designed to complement, while the standalone vendors that built the category face the choice between acquisition and the slow erosion of the addressable market they once owned.

CDPcustomer data platformMarTechdata infrastructure
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